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The Social Business [INFOGRAPHIC]
Here’s a neat infographic highlighting important aspects of the “social business.” I share it ‘cuz it provides a good snapshot of what’s what. Full disclosure… this infographic is marketing a book —...
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Where’s the ‘report’ button?
As EMC embarks on it’s next social journey, I have the unique honor of seeing the flight plan as it’s being developed. I’m the wise old owl perched atop a building watching the world go by. I listen....
View ArticleIf you tweet it, will they come?
I’m part of an exciting new trend in enterprise social media… monitization. Social practitioners know the value the medium drives for a business. We at EMC are making it happen, showing the power of...
View ArticleSocial listening for managers
Brand management. Crisis communications. Support. Competitive intelligence. Share of voice. Lead generation. Social media metrics. Thought leadership. Driving influence. Voice of customer. What are...
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3 ways content marketing is critical to social business
How are you bringing content to market? Think you have a good idea of who your influencers are? How your most effective advocates are spreading your gospel? I challenge you to think again about how...
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3 e#FForts proving EMC is a social brand
In any organization today, the journey to becoming (or maturing into) a truly social business is staggering. It’s like steering a giant ship, slow and steady. Too often, my frustrations in not being...
View ArticleWhere is your social journey taking you?
Becoming a fully engaged enterprise in today’s social world isn’t about creating a “social media strategy.” It is a journey defined by stages of operational maturity, milestones, and ultimately, a...
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Mega bait earns EMC record breaking results
Tweeting during the event also resulted in EMC’s first ever trending topic on Twitter across the entire United States. But there’s more… here a capsule of the bait activity I blogged about recently....
View ArticleBig Firms Struggle to Rein in their Social Media Houses
Great read from @WBJournal on the successes and challenges of building efforts and culture around corporate social media. My interview follows. The rest of article is available here. ‘Hub And Spoke’ At...
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Is your business “swarming” to the future?
The zzzzuper zmart folks at MIT’s Center for Collective Intelligence are working on the art and science around Innovative Collaborative Knowledge Networks. This group has produced cool works like...
View ArticleFrom Listening to Analytics – #SMAS12 Tweetopedia
I had a blast today on my quasi-impromptu panel appearance and presentation. Great minds and insights at the inaugural Social Media Analytics Summit. I’m humbled by the comments. Enjoy the deck. From...
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3 ways to find truth in parody… and social analytics
Watch this video. Laugh. It’s pretty damn funny. Not only does it skewer the social networking craze, but it also lampoons *this guy’s* profession (social business strategy). It’s easy to recite the...
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It’s On: social media vendor consolidation
Folks in the social analysis space have for years talked about the wide and varied number of Social Media Management Services (SMMS) or social listening platforms or social engagement platforms....
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Becoming a social business
Social media can be a great meeting place for businesses and their customers. If you’ve been paying attention to the social space lately, you’ll see a common thread: companies trying to figure out how...
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Selling to one degree of Kevin Bacon
You’re tasked with cleaning up a Salesforce database while improving digital marketing awareness, oh, and you gotta fill the sales funnel while you’re at it. What do you do? Here at Rocket, we’ve...
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Social selling isn’t a hard idea
Or at least, keep it as hard as it needs to be… This is the first in a series of posts where I hope to inspire colleagues who are just getting started with the concept of social selling. Each post...
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